Lenticular printing
 Lenticular printing is a process by which multiple images are cut into strips, interlaced, lined up, and printed under a lens. Light reflected off each strip is refracted in a slightly different direction. With vertically arrayed lenses, the right eye sees a different image than the left eye, creating a 3D effect.
Horizontally arrayed lenses work in the same way, and this effect can be used to create the illusion of motion. When the viewer moves the printed image or changes the angle of view, a sequence of different pictures becomes visible, creating motion, morph, and flip effects.
This system was first patented in 1902 by the Englishman F.E. Ives, who called it the Parallax- Stereogram. Ives discovered that he could view stereo images cut into interlaced stripes under semi-cylindrical glass magnifying glasses without having to use a special 3D stereoscope.
SuperMotion® - High-definition lenticular images
Building on more than 20 years experience in lenticular printing, the SuperMotion® production process is the result of a painstaking five-year development effort. Our R&D people went to work with one goal in mind – to leverage realistic motion effects and longer picture sequences to raise the quality bar several notches and create new communicational possibilities in advertising and product design.
The world’s best lenticular lenses, a custom-developed computer interlacing process, the highest quality prints with proprietary colors, and a sophisticated laminating process add up to mark a major advance in lenticular imagery - SuperMotion®. It is able to process up to three times as many pictures as conventional lenticular prints.
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