 Now it's official: The SuperMotion®-technology raises the attention to up to 378%!
The impact of the playful-interactive aspect of the SuperMotion®-technology was tested for the first time by independent market researchers on the Daimler-Chrysler-campaign for the "PT Cruiser".
Daimler Chrysler placed a 4-page ad as a tip-in-ad in a special supplement of the Time magazine, in which a SuperMotion® with a movie clip about the PT-Cruiser was integrated on the frontpage. To test the efficiency of the ad, the following values with and without the SuperMotion® were measured:
1. Viewing time of the front page
2. Viewing time of the following pages
3. Viewing time of the whole ad
 The resultes of the market researchers exceeded all expectations. Supermotion® proved to be a real attention booster.
For the first time contact, the subjects looked at the pront page of the ad with SuperMotion® 378% longer than the same ad without motion effect - through this, the viewing time of the whole 4 page ad increased about 211%. But not only the SuperMotion® attracted attention; with + 85% all other contents of the ad were viewed almost twice as long as the control ad.
Result: The SuperMotion®-caused attention creates a higher interest in the whole content.
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